As part of the advertising campaign for the feature film series Fallout: The Road to Tipperary, I was responsible for creating targeted ads to boost the film’s online presence, attract a wider audience, and optimise cost-per-click efficiency using Meta Business Suite.

By strategically timing the trailer release to align with a period when similar productions were gaining traction, I leveraged the advertising budget to maximize visibility and ride the wave of consumer interest. The result? A huge surge in followers and engagement, keeping the film firmly in the minds—and on the tongues—of its target audience.

Check out the advert for yourself here!

A growing and lucrative trend in branding, advertising, and social media marketing is User-Generated Content (UGC)—a more organic and casual approach to promoting products.

I have been involved in several UGC campaigns, most recently I created content for New Line Cinema to advertise the release of the new horror film “Lee Cronins, The Mummy”.

To market the gruesome horror film, several UGC creators were brought onboard to share their thoughts and reactions to some of the films most iconic scenes. I created a reel using humour, a trending sound and references that people who watched the film will automatically resonate with. These reels where then posted to the Official Blumhouse and Atomic Monster Instagram accounts, pushing the film even further into the spotlight. Feel free to see the imbedded Instagram link to see the collection for yourself.

I have also worked for Supply Life, a company specialising in food intolerance testing. My first project was a review-style video, where I discussed ways to combat bloating while referencing well-known sports stars who have used the product. The second was a podcast-style ad, featuring a lighthearted discussion with another creator about dieting, seamlessly blending humor and valuable insights to make the ad both engaging and effective.

• Check out ZocialGen the company that hired me for both of these UGC Adverts.

Another service I offer is designing infographic slides for social media—specializing in Instagram—to help brands, especially new businesses, introduce themselves effectively to potential customers.

• Grab attention – Stop the scroll with eye-catching visuals.
• Maintain brand consistency – Stick to a clear, recognizable identity.
• Create a memorable theme – Establish a design style that sticks with your audience.
• Keep information concise – Deliver key points quickly and effectively.
• Hold audience engagement – Give users a reason to stay and absorb the content.
• Ensure brand visibility – Clearly display the brand’s logo or social handle (@).
• Prioritize aesthetics – Make graphics clean, consistent, and visually appealing across the timeline.

Check out the infographic slides I designed for my professional actor’s account, for a a company brand, see an example here, for a feature film series.

I have created press kits for various productions and events, including this one for the film festival circuit to promote the Viking action short film, Valhalla Calling. I was hired to design promotional materials that would effectively capture the film’s essence and attract industry attention.

A key element of any press kit is keeping it concise yet impactful, ensuring all essential information about the film is clearly presented while remaining visually striking. For this project, I developed a rustic Nordic theme, reflecting the film’s brutal Viking aesthetic while ensuring it stood out on the festival circuit.

Swipe through to see the trio of slides for the press kit, and check out the film it represents here!

In modern advertising, tailoring content to the platforms consumers use most is essential. Social media is no longer just a pastime for audiences—it’s a powerful tool for brands, companies, and influencers to connect, grow, and market effectively.

I focus on creating short-form videos optimized for Instagram, TikTok, and YouTube Shorts, ensuring maximum engagement, shareability, and audience retention. Whether for a company, influencer, or content creator, capturing interest immediately is crucial. To achieve this, I incorporate graphics, trending media, humor, and strong opening hooks—a question, bold statement, or engaging visual that keeps viewers watching. This not only boosts watch time and engagement but also helps push the video higher in the algorithm, increasing its reach in the most cost-effective way.

I also ensure content aligns with trending topics, relevant hashtags, and brand reputation management, keeping in mind that not all attention is good attention.

Below, you’ll find the original advice video on learning lines for YouTube, you can then see the linked Instagram-optimized version, featuring added graphics, adjusted dimensions, banners, and special effects to match Instagram’s dynamic, visually engaging aesthetic. Check them out to compare.

For brands, artists, and public figures, social media is a powerful tool for reaching audiences. Creating short-form content, such as portrait videos, is an essential, cost-effective, and timely way to advertise products, build engagement, and raise awareness—especially on Instagram and TikTok.

However, a compelling video needs an equally compelling thumbnail. I specialize in creating professional, eye-catching thumbnails that not only complement your videos but also spark curiosity—giving just enough information to entice viewers to click and explore further.

Swipe through to see the thumbnails I’ve designed for various brands, individuals, and my own content. If you haven’t seen my other social media videos yet, head over to my videography page here!